Archive for October, 2007

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Internet banking fraud on the increase

October 25, 2007

While the rise of machines and the dawn of ‘Technological Armageddon’ have made life much more easier, they also brought a litany of misery and pain in the sense that criminals are effectively using these tools to inflict incalculable damage to people and businesses.

According to Neville Melville, South Africa’s outgoing ombudsman for banking services, Internet banking crime – whereby fraudsters obtain information enabling them to get access to people’s accounts and clean them out – has increased by 20% over the past year.

Melville also said that hacking of personal and business computers and mobile phones is increasing at a similar rate.

As more and more South Africans become Internet junkies and use the web to perform business transactions, including banking and shopping, they run the risk of becoming victims of cybercrime, which according to research has become the fastest growing white collar crime in the country.

“Easy to defraud and vanish”

“The anonymity, which the Internet offers, is a huge advantage for fraudsters and fortune-seekers who have been quick to exploit this opportunity,” Yoav Tchelet, director of Virtui, said.

“Since many businesses on the web exist in virtual space without any brick and mortar address, it is very easy to defraud and vanish,” Tchelet emphasised.

Virtui, a venture capital company that invests in and develops online businesses, has created and developed Trustme.co.za, an online project that verifies the authenticity, legitimacy and trustworthiness of websites.

“While there are numerous forms of cybercrime out there, we focus on consumers who buy through the Internet and often do not know whether a website offering the product is trustworthy and will neither defraud them nor pass on personal information,” Tchelet said.

Lack of proper legislation

He said that cybercriminals are taking advantage of the fact that the country lacks a proper legislation to deal with Internet crime, adding that the SA police and judicial system also lack resources and equipment to effectively investigate crimes and successfully prosecute cybercriminals.

A total of 50 international cybercrime experts met during an international conference organised recently by the International Telecommunications Union (ITU) to formalise a formal proposal to create a stronger global movement to fight cybercrime.

“At the moment, cybercriminals see Africa as a safe haven to operate illegally with impunity,” Hamadoun Toure, secretary-general of the Geneva-based ITU, said.

“Cybercrime in Africa and other developing regions will become even worse as broadband technology takes off, allowing criminals to operate more effectively,” Toure warned.

Individuals and companies

While countless individuals continue to bear the brunt of the ‘side-effects’ of the digital revolution, companies around the world are also feeling the heat of fraud.

According to the 2007 PricewaterhouseCoopers’ biennial Global Economic Crime Survey, over 43% of the companies interviewed reported suffering one or more significant economic crimes.

The average loss from fraud per company increased nearly 40% in two years from roughly US$1.7million in 2005 to approximately US$2.4 million in 2007, the report said.

The report, which covered 5400 companies in 40 countries, added: “In SA, 72% of companies have fallen prey to economic crime in the past two years.

“No industry is immune from the threat posed by economic crime although different sectors are impacted by different types of fraud.

“It is generally accepted, by criminologists and fraud investigators that three things must be present for a fraudster to set to work: the opportunity to commit fraud, the incentive to commit fraud and the fraudster’s ability to rationalise their own actions.”

For more information, go to www.trustme.co.za and www.pwc.com.

Source: www.Bizcommunity.co.za

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The internets coming of age

October 25, 2007

Ever heard of the term Web 2.0? Have any idea what this is or what it means to web users? If you have any knowledge about this topic, congratulations, you are a step-ahead of most internet users and e-business owners.

The best way to explain Web 2.0 is as such; picture the World Wide Web as a toddler and for differentiating purposes we’ll name it Web 1.0. Like all children the web came into existence with much excitement and anticipation, a birth that would change the world forever. The “www” age set out on a course destined to develop, learn, make mistakes, fall once or twice, get back up and keep growing. Companies created websites detailing their products and services, educating internet users of their offerings. Individuals created home pages to publish personal information and detail their skills and interests. As users began learning the ways of the web, so the web too was learning. One of the biggest lessons that “little” web 1.0 learnt during its “childhood” education was; although there was a wealth of information spreading across the internet, its central focus revolved around reading and visitors to websites were unable to interact beyond reading the documented content.

When looking to define Web 2.0, there are many technical explanations around detailing this somewhat taboo era of the web. I will define it for you the way in which I have come to understand after sifting through the jargon filled explanations. Web 2.0 is an evolved and matured way in which the World Wide Web is conversing with its users. It flourishes on network communities who literally round up the troops and let the majority rule. I as the web user will choose what I want to read in the headlines, and decide who I allow to influence my thoughts, experiences and opinions. I decide when, where and how I want to receive and display this highly personalised content and I have the choice whether I contribute to this new collection of sharing or not.

From child to young adult Web 1.0 has matured and we find ourselves talking about a new generation of the World Wide Web with more depth, and meaning. Web 2.0 carries a new set of priorities, responsibilities and has been streamlined to provide a more collective experience for the user. Web 2.0 may be best understood by detailing the new personality or applications that it now provides. These new applications have one common factor; their purpose to bring the user into an interactive environment where the core activity is reliant on peer to peer (P2P) interaction. These applications are founded on hyperlinking and user generated content where the human user provides more accurate and relevant feedback based on their real life experience, making web 2.0 a user driven, intelligent web.

Blogs
A blog is a webpage where users document their opinions, personal experiences, diaries, interests and any other content they wish to express.
Blog entries or post’s are arranged chronologically displaying the most recent entry first and allow other users to comment on the material posted. These posts are usually tagged with certain keywords which then allow for subject matter to be to be categorised and filed into theme based menu systems.

Wikis
Wikis are web pages where users are able to edit, add and remove content and is very much a collaborative instrument facilitating group user work. Through simple hypertext style or hyperlinking between pages wikis are easy to navigate and content is simple to find.

Social Bookmarking
Social bookmarking allows users to create lists of “favourites” or “bookmarks” to content they wish to view on a regular basis. Bookmarks are stored on a remote service and not on the user’s browser so encouraging social sharing in which other users using the remote service to bookmark their favourites are able to share common interests with one another. 

Tagging
Tags are keywords that are assigned to digital content such as websites, images and video clips. A tag is not a classification system but rather words and phrases used to describe the content. Tags are also used in bookmarking and in fact it is through tagging that users partaking in social bookmarking find common interest bookmarks.

Multimedia Sharing and Podcasting (Audio Blogging)
Multimedia sharing (video clips) and Podcasting (Audio clips) are means by which users can upload and share multimedia and audio content with other users. Users are able to upload and share any content they choose ranging from interviews, lectures, audio blogs, commercials and family videos.

RSS feeds (Real Simple Syndication)
RSS feeds enable users to easily find content updates on RSS-enabled sites. With RSS feeds, users don’t have to visit the site in order to access the new content. Through syndication and making use of a feed reader (aggregator), selected content is streamed to the feed which the user has subscribed to.

These are just a few of the applications that encompass Web 2.0 and it is clear that with user centric applications the web brings a new era of computing and networking. If you thought the world was small before, it just got even smaller. The “Global Village” we once knew has quickly become a “Global Suburbia” where users with common interests, goals and aspirations reside together creating mini communities within our virtual society. As taboo as the term Web 2.0 may be, the fact remains that this is the new way of the “World Wide Web” and as with all things in our lives that are fluid and changing, it’s up to you the user to go with the flow or swim against the tide, the beauty of Web 2.0 is that the choice is now yours.

Written by: Camilla Patten of bidorbuy

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Launch of second SA e-commerce awards

October 17, 2007

Jump Shopping has launched the second 2007 South African E-Commerce Awards. The format has not changed and the purpose of the awards is still to give recognition to excellence in the e-commerce arena in SA.

The awards are only for SA online stores, listed and operating in SA. Stores can be nominated for awards in several categories, including; Best Computer Store, Best Book Store, Best Auction Website, Best Ecommerce Enabler and the sought-after award of Best E-Commerce Site.

There are currently approximately 1000 websites in South Africa dedicated to online shopping and e-commerce. The total spent on online retail goods in SA in 2007 is expected to be R929 million, up from R688 million in 2006, according to the recently released “Online Retail in South Africa 2007″ by World Wide Worx.

Nominations by the public for their favourite online stores will close on 19 October and voting will commence on 22 October until 23 November. Winners will be announced on 26 November.

The website for the awards is www.jump.co.za/awards/2007.

The judges for this year’s awards are as follows:

Last year’s winners include:

Source:  www.bizcommunity.com
 

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Look Out for Outlook 2007

October 16, 2007

If you are currently a very active email marketer, you should be aware of the some of the hurdles that may be faced with by the new version of Outlook 2007.

It should already be a given that you test, test and test your email marketing campaigns before you send them out. So if you’re already testing in multiple email clients, do not neglect Outlook 2007.  You may find that your planning phase may require a little more strategic thinking when it comes to this new enhanced version of Outlook 2007 as the rendering engine for HTML emails moves from Microsoft Internet Explorer to Microsoft Word.

The new version will not support:

  • Flash and animated GIFs. These will appear as static images, so do not rely on images to convey your message.
  • Javascript and forms will not be displayed in the same way as previous versions, so consider placing a link in your newsletter to an online version of your form in stead.
  • Background images.  Background images in both CSS and HTML tables will not work Design your emails with clean white background and normal clear text. 
  • Complex CSS (cascading style sheets) properties.  the most basic CSS – inline (recommended) or embedded (acceptable) – will work in Outlook, assuming you’re using them only to specify basic font sizes and colours and nothing else too major.
  • CSS div, float, word-spacing or list-style tags will not work in any Outlook 2007 email client.

The decreased functionality for HTML due to the use of the crippled Microsoft Word rendering engine will cause messages that rendered just fine before to de-format or not display at all in Outlook 2007.  Click here to see a list of Outlook 2007’s rendering capabilities.

If you’re wondering why your email campaigns are not receiving the desired conversions, you may find that this new version has had a rather significant impact on how your email was received and viewed by the targeted recipient.

You can read more about Outlook 2007 and download a free trial version of Outlook 2007 here.

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The Aesthetics of Good Email Newsletters

October 15, 2007

An email newsletter (if used correctly) is one of the most effective means to communicate with new and existing clients. Let’s take a quick look at some of the main reasons that makes email communication both effective and widely popular to marketers:

  • Can be used to exploit or overcome seasonality
  • Can generate immediate action and direct sales
  • Provides information to drive offline sales and actions
  • Increases and reinforces brand awareness
  • Can be used effectively to launch new products and services and introduce them to customers
  • Reinforces relationship with existing customers
  • Increases sales
  • Customer support or important customer announcements

Considering that you can do so much with email marketing, it is important that you put a little effort into the aesthetics of the actual content of the newsletter.  Here are a few useful tips on email aesthetics:

  • Use animation only where necessary.  Don’t flash your customers away!
  • Try to stick to global standard fonts.  Your fancy font may not appear as you had hoped on your customer’s client.
  • Avoid white text on black (or very dark) backgrounds – it’s very hard to read.
  • Don’t go overboard with font colours.  Stick to a basic colour scheme, but just don’t go crazy with too many colours and sizes of fonts throughout the newseletter.
  • Have many working hyperlinks (clicks) in the body of your newsletter.  The more hyperlinks you have, the better the click through rate.  Studies have indicated that newsletters with more than 25 hyperlinks generally have a better click through rate than newsletters with few hyperlinks.
  • Keep your ‘admin’ stuff away from the top.  The top of your newsletter is prime “real estate” space – don’t waste it on administrative details.  Move admin stuff to the bottom of your newsletter (i.e. Signature tag and subscription details)
  • Make your message easy to read.  Present your information in bite-size chunks. Short and to the point.
  • Ensure that your navigation is easy to use.  Avoid lengthy emails where the user has to scroll  left and right or up and down extensively to read the content.
  • Try to stick to a maximum width of 500 pixels wide.
  • Include a contents (e.g. ‘In This Newsletter) list that is hyperlinked, to the top of your newsletters.
  • Put a catchy teaser in the top left ’sweet spot’ (usually seen by all preview pane types)
  • Make sure your newsletter is ‘disabled images’ friendly. In other words, if the user has images disabled, make sure you have enough relevant text to support your message.  Don’t rely solely on images to get your message across.

Remember, you only have one chance to make a good first impression!

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Top 10 SEO Ranking Criteria

October 15, 2007

Search Engine Analysts around the world believe that (although Google does not reveal the answers) the following Top 10 criteria are most likely to assist you in achieving better Search Engine Rankings and improved placement on Search Engine Results Pages:

  1. Keyword in Title Tags
  2. Global Link Popluarity of Site
  3. Anchor Text of inbound links
  4. Link popularity within the site’s internal link structure
  5. Age of Site
  6. Topical relevance of invound links to site
  7. Link popularity of site in topical communities (Social Media Optimisation)
  8. Keyword use in body text (frequency, distribution and density)
  9. Global link popularity of linking site
  10. Topical relationship of linking pages (theme alignment)

This information was obtained from the SEOMoz Survey 2007.

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Good Linking Strategies for Improved Search Engine Rankings

October 3, 2007

SEO (Search Engine Optimisation) is the latest buzz word amongst webmasters and internet marketers. Everyone’s competing for that top spot on the search engine results page, but with so many racing to overtake the one in front of them, website owners are becoming desperate and are ‘clutching at straws’ to try to beat their competitors.What Constitutes A Good Linking Strategy?

A good linking strategy comprises of three core parts: Internal links (links within a website to related content), Inbound Links (links from other websites citing your website) and External Links (links from your website to external authority or expert websites whose content compliments your own.Internal Links

Before embarking on a search engine ranking project for your website, ensure that you have given substantial thought to your linking strategy. Ensure that you have created a strong layer of generic landing pages and carefully align these pages vertically or horizontally to the relevant themes ensuring that the important keywords or key phrases that have been selected for those themed pages are distributed across the page in a natural, spam-free manner.

External Links Too many websites are creating pages with hundreds of external links to other top ranking or authoritative websites. Google will only count the first 100 links, so anything more than that is not going to be considered. Search Engines place emphasis on websites that are considered authority websites (or experts) and as such, when linking to an external website it is more important to establish if the website is in a clean neighbourhood (not on a server with other blocklisted websites) and more importantly, that this website does not participate in linking farms.


Inbound Links

Similarly, it is imperative to establish exactly who links to you. When websites offer to link to your website – or simply just link to your website without you even knowing – find out if these sites have a clean record and are not involved in link-farming or live on bad servers. When a good clean authority website offers to ‘cite’ you on their website, accept the link and request that they link to you using your keywords or key phrases as part of their anchor text.

Linking MythsThere are a number of ‘myths’ that are still being tired and tested by website owners every day. Link swapping is just one of them. It is alarming to still find so many website owners (and top publishers) offering to barter a link swap as part of their so-called ‘linking strategy’. A quality linking strategy is just one of the very strong legs that will keep a good website ranked highly on search engines. Experienced SEO analysts such as Bruce Clay has confirmed that, although link swapping may not get you blacklisted, it certainly won’t help your rankings either. The internal link simply cancels out the external link to the same website.

Another popular technique practiced so frequently by website owners these days is to buy as many links as they can on other websites with high page ranking. (This is the ranking that Google gives to pages out of 10 in order to demonstrate the overall importance of a website. A high ranking out of 10 does not necessarily help a website’s rankings). Search Engines (such as Google) are highly intelligent and can identify when a link exists on a website that is predominantly seen by its spider as an advertising website, and as a result it automatically assumes that this link has been paid for thereby offering little or not credit as part of the websites ranking score. Unfortunately this too does not help a website’s ranking on search engines. It is not about how many highly ranked pages you can link to, but rather about how many quality websites you cite and how many authority websites are citing you.

© Copyright Blue Magnet Web Intellect

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Search Engine Friendly Copywriting

October 3, 2007

Gone are the days when journalists are commissioned to write grammatically correct copy for websites.   What website owners tend to forget ever so often, is that search engines are not humans. They do not see images and certainly do not read words the way that humans do.  It is our job as Internet Marketers to help search engines read our websites.

To come up in a search results you need to ensure that you have considered all relevant criteria that makes up the very complex algorithms used by search engines in order to decide who is most relevant and who gets to rank highest.   There are a number of criteria that internet marketers and website owners need to take into consideration for ranking; however one of the most important areas is writing copy that is search friendly and rich in keywords or key phrases. SEO copy writing requires writing content that search engines see as relevant, unique and meaningful.  Here are some guidelines to writing search friend, keyword rich copy:

  • Start by writing your copy normally, so that it makes sense to you.
  • Create a list of keywords and key phrases you believe people might type into the bidorbuy search bar, or search engine’s search bars (such as Google).
  • Choose one or two most important key phrases rather than individual keywords as there is too much competition for single words.
  • Add these key phrases or keywords to the title, with the most important words towards the front.
  • In addition to the title, add a heading (HTML – H1) to your copy and include the key phrase or keyword in the heading as well.
  • Surround your keywords or key phrases with similar or related words (stick to a theme).
  • Add your keywords or keyword phrases to the main body copy in places where they have a natural fit (with minimal disruption to sentence structure).   Don’t repeat key phrases too many times and try to ensure that you have distributed your keywords evenly across the page.
  • If you are writing copy for an information or research page make sure that you have a large amount of content (over 400 words at minimum) on the page.  However, if writing for shopping sites, keep your copy short and use bullet points and lists as opposed to paragraphs.  
  • Use <strong> as opposed to <bold> to place emphasis on your keywords or key phrases.
  • Create a hyperlink from your key phrases or key words to link directly to other similar pages of content on your website.
  • Mesh singular and plural terms together on the same page.
  •  Use synonyms for your keywords or key phrases where possible.  

Here are some guidelines on spamming (‘blackhat’) techniques to avoid:

  • Don’t overdo it.  Don’t stuff keywords into your descriptions in a manner that does not make sense to the reader (user).
  • Your copy must look ‘real’ (natural) and not appear to be ‘spamming’ the site.
  • Never use white text on a white background.
  • Stuffing keywords into images is regarded as spamming.  A reasonable text description (doing exactly that i.e. explaining the image in text) is acceptable.
  • Do not place hidden text in your code that is displayed above the page (i.e. can be read in your code by a spider, but cannot be seen on the page by the user.

Always ensure that your copy is real and looks natural to ensure that you do not appear to bespamming the website.  If you attempt to fool the search engines, you stand a very good chance of being dropped or blacklisted by them.  Remember, although you are writing copy to be seen by robotic spiders, you still have an end user to consider – your customer.  No matter how well ranked you are by a search engine, if your customer does not get what he or she wants from your site, they’ll click right out and continue searching for someone else – your competitor.

© Copyright Blue Magnet Web Intellect

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Search Engine and Social Media Optimisation a Reality!

October 3, 2007

SEO (Search Engine Optimisation) is the latest buzz word amongst webmasters and marketers.  Everyone’s competing for that top spot on the search engine results page, but with so many racing to overtake the one in front of them, website owners are becoming desperate and are ‘clutching at straws’ to try to beat their competitors. 

We have barely digested the term SEO and already we’re hearing new jargon such as SMO (Social Media Optimisation) creeping in.  Don’t be fooled into thinking that this is simply a preview of things to come on the web. It’s already here and pioneering companies have already grasped the concept and are ensuring that their internet marketing strategy extends beyond traditional e-Marketing and into the area of Search Engine Optimisation, Search Engine Advertising and Social Media Optimisation.

Pioneering companies will win:

Sadly, few South African companies realise the significance of optimising their websites for top search engine rankings and social popularity.  There are many extraordinary looking websites being launched onto the Internet daily, yet their splashy entry pages and dazzling creative’s seldom does the company any good. These websites occupy space on the web; however they are by no means optimised to attract the correct target audiences. Few web designers are taught the skill of optimising the websites that they design for search engine rankings.  From the start of the web development project, companies should commission experienced search engine marketers or analysts to be involved in preparing the website brief for the developer by defining the essential elements that should be incorporated, if the website is to be positioned anywhere of significance on search engine results pages.

There are more than a hundred varying criteria that search engines include as part of their ranking algorithm. Website owners, web designers and marketers should take cognisance of the fact that it is simply not good enough to publish a fancy looking website onto the Internet and expect it to start attracting and converting customers in the hope of producing income from its online presence.  It takes skill and careful planning to create a website that will be recognised by search engines as relevant enough to rank in the top ten results, and then to take this one step further by ensuring that the user experience is one that will convert a researcher into a customer.  And remember the modern customer is one that is in control.

Today’s consumer is in control:

The new consumer is actively participating in social networks, they are bookmarking websites on social search engines and they are blogging about you. Ensure that your website is optimised to generate publicity through social media, online communities and social networks.  There are websites that consist of user generated ranking systems.  Make sure that your website can be bookmarked, linked to and tagged easily enough by the user.  Create a company blog or user community within your own website.  If you create something that allows your user to engage with you, and it is compelling enough for them to spread the word and to bookmark you then you are half way there.

You can’t fake it until you make it:

Getting ranked highly on search engine results is not a quick fix. It is a process that requires a great deal of planning, editing and monitoring in order to first climb into the top ranking positions and then to try to remain there.  With the algorithms changing at will, there is no one technique ‘cast in stone’ that will guarantee top rankings.  If you want to reap the rewards, you need to invest time and effort into properly researching your competitor’s position, and then carefully plan a strategy that will hopefully outrank them, while at the same time attracting the long tail. Beware of companies promising to have websites ranked in the top ten results pages within weeks.  Although some websites do rank much faster than others, those companies practicing spamming techniques may get websites ranking in a matter of weeks but, in return they can expect to be dropped from the rankings – or even worse, be blacklisted by the search engines within as little as six weeks.

Companies should be careful to approach search engine optimisation from an ethical – spam free – perspective if they want to thrive in this very competitive environment.  Until such time that a website ranks highly, there certainly is a place for paid advertising (pay-per-click).

Blue Magnet has launched a one day Search Engine Marketing training course that teaches the skill of Search Engine Marketing, Search Engine Optimisation and Social Media Optimisation.  The courses are interactive and the content is easily understood by non-techies, marketers and web designers.

(c) Copyright Blue Magnet Web Intellect

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Welcome to our Blog!

October 3, 2007

Welcome to Blue Magnet’s Blog.  

This is where we’ll share our latest articles, news, tips and ideas with other like-minded web intellects!